industrial design portfolio
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HP PACKAGING

 
 
 

HP Premium Packaging

 

About

While the HP Consumer and CMIT teams each have their own unique packaging design for premium notebooks, we recognize the importance of creating a unified packaging look that represents a single brand identity.

 
 
 

Design Goal

The goal of this project is to unify the packaging design for high-end notebooks across both the consumer and commercial teams. The cohesive design language features a grey background that adds depth, while the cropped product image sparks curiosity and excitement throughout the unboxing experience."

This version refines the flow and clarity while maintaining the emphasis on the unified design and its impact on the unboxing experience.

 
 
 
 

Team

HP CMIT Notebook Design

 

Year

2020 - 2021

 

Designer

Chris Cho

 

Contribution

Design Lead

Concept Development

Design Research

User Experience

Design for Manufacture